This is significant, because it allows a particular restaurant to use this technology to improve the customer experience by: creating a unique solution that will reach out to everyone. Over the course of time, this will help them to be able to build their brand image, while being able to maintain a low cost structure in achieving these different objectives. The information for understanding how and when this applies was located through the source titled Making Customer Relationship Management Work (2001). It was found based upon the specific background reading that we were required to look at as a part of the assignment itself. ("Making Customer Relationship Management Work," 2001) When it comes to in house CRM solutions, many large corporations that have information that they need to protect will often utilize this kind of platform. For example, a large bank will more than likely have some kind of onsite CRM platform in place to ensure that any kind of sensitive information about their clients is not stolen. The reason why, is because using a virtual network will mean that there is the possibility that some kind of breach could occur. This can be problematic, because it could lead to a loss...

As a result, they will pay for the added expenses to ensure that they are able protect their customers personal data at all times. The main source for this information was located through conducting a search on the Internet in article titled Barclay PLC Bank (2009).
Clearly, depending upon the type of business and it needs the CRM solution they are utilizing will vary. Where, this will be dependent upon the organization itself and its underlying business model. As a result, the way of managing these kinds of platforms will be different from one business to the next.

Bibliography

Barclays Bank PLC. (2009). Microsoft. Retrieved from: http://crm.dynamics.com/en-us/featured-customers/case-study-details?casestudyid=4000004155&title=Barclays-Bank-PLC

CRM. (2011). Webopedia. Retrieved from: http://www.webopedia.com/TERM/C/CRM.html

Making Customer Relationship Management Work. (2001). University of Pennsylvania. Retrieved from: http://knowledge.wharton.upenn.edu/article.cfm?articleid=390&CFID=36709485&CFTOKEN=96362038&jsessionid=9a30fd71d42e213b6970